THE JOURNAL | IN GOOD TASTE
Gloria González
Gloria González works with designers, artisans and brands, sitting at the intersection of aesthetics and strategy to define creative clarity and confidence.
Originally from Spain, and now based in London, Gloria describes her creative vision as being shaped by both cultures: warmth and structure, boldness and restraint. Her successful editorial space, Directorio Deco explores heritage interiors, decorative arts, the beauty in craftsmanship, the power of detail, and the quiet confidence of well-considered design.
In conversation with The Roost, Gloria tells us which room she thinks is the most personal, what her no-fail styling trick is, and what she’s loving right now.
THE JOURNAL | IN GOOD TASTE
Gloria González
Gloria González works with designers, artisans and brands, sitting at the intersection of aesthetics and strategy to define creative clarity and confidence.
Originally from Spain, and now based in London, Gloria describes her creative vision as being shaped by both cultures: warmth and structure, boldness and restraint. Her successful editorial space, Directorio Deco explores heritage interiors, decorative arts, the beauty in craftsmanship, the power of detail, and the quiet confidence of well-considered design.
In conversation with The Roost, Gloria tells us which room she thinks is the most personal, what her no-fail styling trick is, and what she’s loving right now.
Describe your interiors style in three words...
"Collected, warm, evolving."
What is a piece you would always invest in?
"A good sofa, the right one with strong bones can last for decades and quietly anchor the whole room."
Describe your interiors style in three words...
"Collected, warm, evolving."
What is a piece you would always invest in?
"A good sofa, the right one with strong bones can last for decades and quietly anchor the whole room."
Gloria's Favourites
Sophie Harpley
Wandle Wilde Linen Fabric | Earth
Sale priceFrom £3.00
Amy Kent
Stripes 2 Rug
Sale priceFrom £520.00
CasaLatina
Estrella Placemat - Natural
Sale price£30.00
Made to Order
Sofa.com
Bluebell Pleated Arm Sofa | Smart Velvet Sofa | 3 Seater
Sale price£2,620.00
Alvaro Picardo
Geometric Handpainted Pendant | Mustard
Sale price£275.00
Your no-fail styling trick?
"Lighting, well-chosen lamps and shades make all the difference.""
What is your current design obsession?
"Ornate and intricate frames, often as captivating as the artwork itself."
What's the room that says the most about you?
"My bedroom, because it's where everything I love quitely comes together, artwork, books, special pieces from travels, and gifts from friends. I feel it's the most intimate space in a house, and the one that can be deeply personal."
Your no-fail styling trick?
"Lighting, well-chosen lamps and shades make all the difference."
What is your current design obssesion?
"Ornate and intricate frames, often as captivating as the artwork itself."
What's the room that says the most about you?
What's the room that says the most about you?
"My bedroom, because it's where everything I love quitely comes together, artwork, books, special pieces from travels, and gifts from friends. I feel it's the most intimate space in a house, and the one that can be deeply personal."