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The Roost

About us



Furnishing a new home should be a joyful and stress-free experience. However, our founder Will Plowden became aware that it’s often anything but. Watching his sister struggling to decorate her first flat, Will realised that planning and furnishing a new home is a complicated and often dispiriting experience. He saw her worrying about product dimensions, wrestling with colour schemes, struggling to identify her own personal style. And he came to the conclusion that there must be a better way. That’s how the concept of The Roost came about. A platform offering the complete home shopping experience, taking away the uncertainty and difficulties, and adding a big boost of joy into the mix. The idea for The Roost was hatched…

Featured above – Penny Morrison's 'Nankeeng Blue Waste Paper Basket'



Technology is transforming the world and changing behaviour. But it has yet to benefit the world of home furnishing. Buying furniture is time-consuming and stressful. You either have to buy everything from the same shop, employ the services of an interior designer or risk wasting time, money and your carbon footprint on costly mistakes. It doesn’t need to be that way. Sure, global online platforms offer millions of products at low prices. But choice alone doesn’t help you select the right items. Are they to your personal taste? Are they value for money? Will they be sourced from thousands of miles away? How can you tell if that headboard matches your colour scheme? Will that armchair work with your sofa? We’re here to give you the answers. Here at The Roost, we’re committed to helping you discover your own personal style. We want you to have confidence in your decision-making. We want you to take pleasure in shopping for your space. We want to bring back the joy of creating a home.

Featured above – Birdie Fortescue's 'Small Twisted Wooden Table Lamp - Pink'


WHAT'S THE Big Idea?

The Roost is a landing place which delivers the complete interior experience, for free. Our designers have hand-picked a selection of local brands and products. Explore the curated range to create a look that feels like you. The unique drag-and-drop design software lets you try before you buy. You can visualise exactly how the products will look in your space. And know you’ve made the right choice. The 2D tool allows you to experiment with colour schemes. Or check out how a rug from a quirky up-and-coming brand would look next to a sofa from a household name. Or, thanks to the accurate dimensions, make sure that table will fit your room. We’ve taken away all the guesswork. Still not sure? Then share your mood boards with your friends. Once you’ve made your choices, purchase your finds in one simple, seamless checkout.

explore THE ROOST


Browse our blogs, ready-made room scenes and 
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Shop by room, category or brand. Furnish your roost and make it a home.

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Visualise your home

Will it fit? Our software lets you visualise your space across multiple brands.

try our visualisation tool