Upcycled Upholstery

UP. is a colourfully conscious homeware brand devoted to the art of sustainable living. Founded by Louise, a former fashion buyer turned upholsterer, the brand was born from a passion for craftsmanship, creativity, and conscious living.  From its South-East London studio, UP. reimagines surplus and natural materials into statement pieces that blend artistry with purpose. Rooted in slow production, each creation is handcrafted through upholstery and hand-printing techniques. UP. reinterprets traditional craft through a contemporary lens—where bold expressive colour and refined nature of form coexist.

The Prints with Purpose is a timeless collection that embodies this philosophy—infusing uplifting colour, texture, and affirmation into every design to inspire self-expression and mindful living. It reflects UP.’s belief that colour can lift moods and design can tell transformative stories. UP. creates with intention —a dialogue between craftsmanship and emotion. Designed to uplift spaces and spirits alike, each creation invites a slower, more intentional way of living in the everyday.